grayscale photo of man

Completed Project

PlayPause.io

PlayPause.io

AI-Powered Video Review for Production Teams

AI-Powered Video Review for Production Teams

Overview

PlayPause replaces the back-and-forth of video review — timestamped comments, version tracking, and client approvals, all in one place. No more scattered feedback across WhatsApp, email, and Google Drive. Built for editors, producers, agencies, and their clients. Works on any device.

Tech Stack

Timeline

August 2025

Project Kickoff

Initial discovery phase. Mapped out the full product scope with the founding team in Dubai — user flows, technical architecture, cloud infrastructure decisions, and the core feature set. Chose Spring Boot + React as the stack after evaluating speed-to-MVP vs long-term scalability tradeoffs.

August 2025-September 2025

Dubai, UAE

September 2025

UI/UX Design & Prototyping

High-fidelity wireframes and interactive prototypes built and validated with early users. Nailed down the video player experience, commenting UX, and the admin dashboard layout. Design system established for consistency across all screens.

August 2025-September 2025

Dubai, UAE

October 2025

Core MVP Development

Video upload, playback, and timestamped commenting shipped end-to-end. Keycloak integrated for auth. PostgreSQL schema locked in. R2 storage pipeline operational. Internal team started dogfooding daily.

August 2025-September 2025

Dubai, UAE

November 2025

Review Workflows & Collaboration

Approval flows, version history, and notification system went live. Shareable review links with password protection and expiry controls launched. WebSocket layer added for real-time commenting and presence.

August 2025-September 2025

Dubai, UAE

January 2026

Beta Launch & Feedback Loop

Rolled out to select production teams and agencies in the UAE. Collected structured feedback on UX friction points, mobile experience, and edge cases in large-file uploads. Iterated on search (Elasticsearch), admin controls, and onboarding flow.

August 2025-September 2025

Dubai, UAE

February 2026

Production Release

Full public launch. Final performance tuning, CDN configuration for global delivery, and onboarding documentation completed. Platform live and handling active client workloads across the Middle East.

August 2025-September 2025

Dubai, UAE