
Completed Project
Overview
PlayPause replaces the back-and-forth of video review — timestamped comments, version tracking, and client approvals, all in one place. No more scattered feedback across WhatsApp, email, and Google Drive. Built for editors, producers, agencies, and their clients. Works on any device.
Tech Stack
Features



Timeline
August 2025
Project Kickoff
Initial discovery phase. Mapped out the full product scope with the founding team in Dubai — user flows, technical architecture, cloud infrastructure decisions, and the core feature set. Chose Spring Boot + React as the stack after evaluating speed-to-MVP vs long-term scalability tradeoffs.
August 2025-September 2025
Dubai, UAE
September 2025
UI/UX Design & Prototyping
High-fidelity wireframes and interactive prototypes built and validated with early users. Nailed down the video player experience, commenting UX, and the admin dashboard layout. Design system established for consistency across all screens.
August 2025-September 2025
Dubai, UAE
October 2025
Core MVP Development
Video upload, playback, and timestamped commenting shipped end-to-end. Keycloak integrated for auth. PostgreSQL schema locked in. R2 storage pipeline operational. Internal team started dogfooding daily.
August 2025-September 2025
Dubai, UAE
November 2025
Review Workflows & Collaboration
Approval flows, version history, and notification system went live. Shareable review links with password protection and expiry controls launched. WebSocket layer added for real-time commenting and presence.
August 2025-September 2025
Dubai, UAE
January 2026
Beta Launch & Feedback Loop
Rolled out to select production teams and agencies in the UAE. Collected structured feedback on UX friction points, mobile experience, and edge cases in large-file uploads. Iterated on search (Elasticsearch), admin controls, and onboarding flow.
August 2025-September 2025
Dubai, UAE
February 2026
Production Release
Full public launch. Final performance tuning, CDN configuration for global delivery, and onboarding documentation completed. Platform live and handling active client workloads across the Middle East.
August 2025-September 2025
Dubai, UAE
